Corporate Photography

Corporate or Business photography refers to the practice of taking professional photographs for business purposes. This type of photography is focused on capturing images that represent a company's brand, culture, and people. It plays a crucial role in how a business presents itself to the world, both internally and externally.

A good professional image will not only help you win potential clients but it will also show them who you are and why they should do business with you. Corporate photography doesn’t have to be dry and boring, and as corporate photographers we like to get really creative, have some fun and show your best to the world.

A good professional photographer should do just that, show who you are to your audience, and give help you build trust with your customers.

Corporate photoshoots are essential for capturing the professional essence and dynamic spirit of your business. They're perfect for creating a strong first impression, enhancing brand identity, and visually communicating your company's values and culture.

Whether it's for updating website imagery, enriching marketing materials, or personalizing business communications, corporate photoshoots provide high-quality, professional images that speak volumes about your commitment to excellence and attention to detail. They're not just photographs; they're powerful tools for storytelling and brand building.

Another great way to use corporate photography is for events like trade shows, corporate events (event photography), milestone celebrations and charity events. These images are an important part of the life cycle of a business and are an important tool in communicating your message.

Preparing your team for a corporate photoshoot is crucial for ensuring that the session is efficient, enjoyable, and yields the best possible results. Here are some steps to help you and your team get ready:

Communicate the Purpose and Details:

Clearly explain the purpose of the photo shoot to your team. Whether it's for a website update, marketing materials, business headshots, a corporate portrait or professional profiles, understanding the objective can help them prepare accordingly.

Provide details about the date, time, location, and estimated duration of the shoot.

Dress Code and Appearance:

Advise on the dress code. This could range from formal business attire to smart casual, depending on your company's image and the photoshoot's purpose.

Encourage solid colors or subtle patterns as they usually photograph better. Suggest avoiding overly bright colors and busy, high-contrast patterns.

Remind your team about grooming. Neat hair, light makeup for those who wear it, and clean, well-fitted clothes can make a significant difference.

Photographer's Instructions:

If the photographer has provided any specific instructions or requests, such as bringing certain props or preparing for specific types of shots, relay this information to your team.

Relaxation and Poses:

Encourage your team to relax and be themselves. Authentic expressions make for better photographs.

If possible, share some basic posing tips or examples of good corporate portraits for reference.

Scheduling and Logistics:

Organize a schedule if you have a large team to avoid everyone crowding in at once. This helps manage time efficiently and reduces waiting periods.

Ensure everyone knows where they need to be and when.

Preparation for Group Shots:

If group photos are part of the plan, think about the arrangement or order of people beforehand to save time during the shoot.

Special Requirements:

Inform your team about any specific themes or concepts that the photographer or you would like to try. This could include shots with company products, in front of the company logo, etc.

Feedback and Inclusivity:

Encourage your team to voice any concerns or ideas they might have regarding the photoshoot. This can lead to more creative and inclusive outcomes.

Day-of Reminders:

Send a reminder a day before the shoot about the time, place, dress code, and any other important details.

Relaxed Environment:

On the day of the shoot, try to create a relaxed and comfortable environment. Nervousness can show in photos, so a light-hearted, stress-free atmosphere can help everyone look their best.

Remember, the goal of a corporate photoshoot is not just to take professional photos, but also to capture the essence of your team and your brand. A well-prepared team will contribute significantly to the success of the photoshoot.

As corporate photographers we really have seen it all, but the answer to this really does depend on the culture of your team and the purpose of the photo session.

A good photo allows you to showcase your products and services while simultaneously giving people a sense of who you are. We like to create images that do exactly this.